At the beginning of 2022, I introduced a prototype perfume insert to Haeckels as a proposal to change the packaging of their long-standing perfumes – using FDM manufacturing to produce minimalist, skeletonized inserts that can be produced in-house and in batches, eliminating waits for shipping and the environmental impact that entails.

The insert has a low profile and keeps the attention on the product itself. As well as being more revealing than generic foam & card inserts used by other companies, this as a result creates a more engaging user unboxing experience from the second the lid is removed for the first time.